Unified
Campaign Management

Ensure Consistent and Accountable Campaign Management: Oversee all campaigns meticulously, maintaining consistency and accountability throughout the entire process.

Adaptable Workflow Planning: Plan workflows dynamically for various channels, offering a comprehensive view of promotions across multiple banners and themes.

Precise Brand and Division Integration: Connect your Brands and Divisions accurately to define Promotion Activities, Budgets, and workflows. Additionally, integrate Campaigns and Tasks seamlessly into the Promotions, enabling dynamic reporting.

Drill down features allows you the ability to easily navigate to any of the modules

Omni Channel
Automation

Omni Channel Automation generates promotions from approved content for use in digital channels, mailers, WhatsApp, Banners etc. Additionally, it optimises Leaflets/Catalogues/Flyers utilizing Adaptive models and algorithms.

Integration into
ERP Systems

Integrating with ERP systems (SAP, JDA, PMR etc), provides a powerful solution for Merchandisers (Buyers) to streamline their processes and enhance campaign management by maintaining data accuracy, optimizing promotional and ensuring an efficient process.

Article Allocation to Promotions:

Efficient Workflow: Merchandisers can seamlessly allocate specific articles (products) to promotional campaigns directly within the ERP system.

Centralized Control: Having all allocation data in one place ensures consistency and reduces errors.

Ensuring Accurate Pricing:

Real-Time Updates: ERP systems allow automatic price adjustments based on business rules, discounts, and promotions.

Consistency: Merchandisers can set pricing rules for different scenarios (e.g., bulk discounts, seasonal offers) and ensures uniformity across channels.

Imagery Management:

Enhanced Imagery: These modules enable linking articles to high-quality images. Merchandisers can approve the latest product images

Visual Consistency: Having accurate and consistent imagery removes errors and reduces proofing cycles.

Consumer Text Integration:

Product Descriptions: Ensure accurate consumer friendly advertising descriptions, (descriptions, features, benefits), that could be channel, regional, banner or language specific.

Localized Content: Merchandisers can tailor consumer text for different markets or customer segments.

ERP integration empowers Merchandisers to make informed decisions.

Collaboration and
Approval Cycles

Streamlined Approval Process:

Proofing: Simplifies and streamlines the approval process for all marketing creatives, including PDFs, video files, and websites.

Clarity: Provides a single, clearly marked-up set of changes that need to be made. Suggestions are resolved before creating a to-do list.

Efficient Collaboration:

Real-Time Feedback: Multiple reviewers can give feedback on a single file simultaneously and in real time.
Direct Execution: Changes are sent directly to the production team for execution.

Spend
Management

• Consolidate spending: Manage all marketing budgets in one central location, giving you a clear view of expenses across all channels, banners, and divisions.
• Simplify reporting: Assign budgets to pre-defined categories for effortless reporting and ensure data accuracy.
• Streamlined ordering: Create orders directly from allocated budgets, with clear access rights and approval workflows.
• Accurate measurement: Track spending against received goods and services with a built-in receipting module.
• Gain insights: Generate insightful reports comparing budget vs. actual spend for monthly, quarterly, and annual periods.

Taskboard and
Workflow Modules

Taskboard and Workflow Modules:

Detailed Planning: These modules provide a structured way to plan marketing tasks within a campaign. You can create, assign, and track individual tasks related to promotions, content creation, advertising, and more.

Tracking: Monitor the progress of each task, ensuring that deadlines are met and resources are allocated efficiently. Ensure all creative assets and other elements are saved with the task.

Accountability: Assign responsibilities to team members and maintain accountability throughout the campaign lifecycle.

Integration with Email:

Notifications: Seamlessly integrate with email systems to notify users of any changes or updates related to the campaign. For example, when a task is completed or modified, stakeholders receive an email notification or set an Invite into the stakeholders Calendar.

Real-Time Communication: Email integration facilitates real-time communication among team members, allowing them to stay informed about campaign changes.

Channel Views:

Holistic Perspective and Views: Gain a comprehensive view of all channels involved in the campaign. This includes digital channels (social media, email, website) and traditional channels (print, TV, radio).

Event Tracking: Easily visualize events, milestones, and touchpoints across different channels. Understand how various elements of the campaign align and interact.

Digital
Delivery

The Digital Delivery module simplifies how you share files. Send any type of document to anyone, anywhere – be it internal teams, external suppliers, or marketing channels.

• Accurate Promotion Delivery: Ensure the right files are delivered for each promotion, across all users. No more misplaced or outdated files.
• Effortless Distribution: Share files with ease, eliminating the hassle of manual distribution methods.
• Enhanced Tracking: Easily identify and view all files sent for each promotion, providing complete transparency and auditability.

Architecture and
Technical

The RMS Plus Platform is built upon the robust foundation of the Microsoft Tech Stack. This strategic choice ensures seamless integration, scalability, and alignment with industry standards.

To achieve seamless integration, utilize our IML services layer to interface with ERP systems, utilizing industry standard conventions such as HTTPS, REST, and JSON.

The solution’s architecture adheres to the corporate governance set by IT charter’s and includes the following:

• Provide cross platform support, e.g. web-based and/or service in the cloud.
• Modular design to ensure scalable, reusable modules; rigorous use of well-defined modular interfaces; and making use of industry standards for interfaces.
• Availability – 24/7/365
• Uptime availability 99.97%
• Maintain data integrity and ensure operating effectiveness to support the business.

Data Quality

• Ensure data completeness and accuracy in compliance to internal, national and data governance standards.
• Ensure partnership to ensure efficiency, transparency and to lower the costs of doing business.
• Integrate to exchange critical data.
• Enable SOAP Messaging.

Omni Channel
Delivery

Solidify your relationships with customers on all possible channels

It provides true conversational experiences driven by AI through the most robust platform.